Matt Hurley
Ideas Feasibility
Industrial Design Engineer
Design Educator
Design Advisor

Matt is an experienced Industrial Designer and Design Educator with over 32 years in the creative and academic industries.
He started out in the late 80's as a professional draughtsman designing ceramic pool layouts and large scale mosaics for clients such as Centre Parcs and the London Underground, East Surrey Hospital and a number of national leisure centre builds.
He moved into engineering in the early 90's and trained as a mechanical design engineer.

After leaving to travel for a couple of years, he enrolled on the Product Design Undergraduate programme at the University of East London, graduating in 1999 with a First Class Bachelor of Science Degree and winning the Alba Plc Design Prize for his design major of a Remote Adjustable Flat Screen Television Stand (an expensive novelty back then!)
Since 1999 Matt has worked as an Industrial/Product Designer/Design Engineer mostly focused with innovators, inventors, established businesses and start ups providing design solutions for the feasibility of new ideas, innovation ventures and new products.
In 2001, he set up Product Design Lab (PDL), an outward facing Design Service based in the Enterprise Department 'Knowledge Dock' of the University of East London tasked with supporting London based businesses with strategic design process integration, tangible design service solutions and advice/support. Originally primed with London Development Agency and European Regional Development Funding for a two year period, Matt went on to run the Lab for 9 years as a non-for-profit organisation until the University disbanded the Knowledge Dock Services in 2010.
In November 2010, he incorporated Hurley Product Design and Development Ltd trading as HPDD, which was more or less the spin out of PDL and ran it from his home studio in South East London. HPDD is now in its' 11th year and has continued to define the ethic that good design ought not cost the earth, should be centred around the 'end user' and should be accessible to all that have feasible ideas that impact peoples' lives for the better.
In 2008, Matt became an Advisor/Expert in Product Design Development and Innovation Strategy Planning for Ideas21, voluntarily attending their monthly one-2-one Advice Clinics at the Business and Intellectual Property Centre (BIPC) at the British Library, Central London. Sitting with an IP lawyer, the service offered free advice and support to people wanting to develop new businesses with innovation at the centre of that business. He also became part of their 'Ask an Expert' on-line service.
Matt has also ran workshops at the BIPC on Design Strategy, Business Planning for Design Focused Start-Ups and Designer Engagement Strategies.
In 2012, Matt became Visiting Lecturer on the Product Design BA Undergraduate Programme and the Product Design MA Programme at the University of the Creative Arts, Farnham and Rochester Campuses.
In 2013, Matt became Visiting Lecturer at the University of East London on the Product Design BSc Undergraduate Programme.
In 2015, Matt was invited to become a Fellow of the Royal Society for Arts, Manufactures and Commerce.
In 2016, Matt took the role of Senior Lecturer/Module Leader at the University of East London on the Product Design BSc Undergraduate Programme.
To date, Matt has:
 - advised more than 2000 businesses/individuals/start-ups
 - developed solutions on over 300 projects.
 - has presented to the late His Royal Highness the Duke of Edinburgh
 - help set up and facilitated the 'East London Inventors Club', launched by the late Trevor Bayliss
 - was filmed for the Discovery Channel Publication 'Inventors are Ordinary People'
 - had products win the Investments of Dragons from the BBC's Dragons' Den
 - designed a product that significantly contributed to England winning the Women's Rugby World Cup in 2014!! [Silverback Harness]


Matt has gained highly proven skill sets in the following areas:
Company Directorship/Business Start-Up
Creative Direction and Strategic Design Planning
Design
Studio Management
Feasibility of ideas for commercial potential
Project Management (Prince2 Trained); Financial Design Management
Design Advisor; Workshop Facilitator/Presenter
Design/Technical Advisor on Funding Applications/Crowd Sourcing
Intellectual Property and its' influence on the Design Process
Creative Design Solutions from idea to Production:
User/People Centred Design; Sketch Visualisation; Sketch Modelling; Proof of Concept and Test-Rig Building; Iterative Problem Solving; Mechanical Design Engineering Solutions; Design for Manufacture; Interaction and Interface Design; Electro/Mechanical Integration; Environmental and Legislative Impact; Intellectual Property Implementation. Product Literature; Assembly Instructions; Product Presentation. Brand identitty development; Logo Design.

Extensive knowledge of Prototyping Solutions/Rapid Technologies; Additive Production (including FDM/ 3D Printing technologies); Subtractive Production; CNC Machining; Laser Cutting; Low Volume Sampling; Reaction Injection Moulding (RIM); Silicone Tooling.

Vast knowledge of production process and methods, Design for Manufacture (DfM) in most materials - polymers for injection moulding/vacuum casting etc.; sheet metals; metal castings; composites; fabrics; material finishes; design for small batch and mass production.

Highly experienced in Computer Aided Design (CAD); SolidWorks user since 1997/8; Autodesk Fusion/Inventor; Keyshot Rendering and Animation; Adobe Creative Suite; Proficient in delivering digital data sets for Production Engineering/Tooling.
If you would like to contact Matt, please click on the button below.