Matt Hurley
Ideas Feasibility
Industrial Design Engineer
Design Educator
Design Advisor

Matt is an experienced industrial designer, product designer, design engineer and design educator with over 32 years in the creative, engineering and academic industries. He holds a First Class Bachelor of Science (Hons) in Product Design and has developed over 300 products.
He focuses on supporting innovators, inventors, established businesses and start-ups providing design solutions for the feasibility of new ideas, innovation ventures and new product development strategies to take ideas from blank page to launch and promotes that design ought not cost the earth, should be centred around the ‘end user’ and should be accessible to all that have feasible ideas that impact both peoples’ lives for the better and reduces material use.
Since 2008, he has been voluntary advisor at the Business & Intellectual Property Centre, British Library, London, advising businesses and start-ups on commercial feasibility of ideas and design strategy planning and has advised over 2000 individuals and businesses.
He has presented works to royalty twice, has been filmed for Discovery Channel, is named inventor on a number of patents and designed a product that helped the England Women’s Rugby Team win the 2014 World Cup!  [Silverback]
Matt has gained highly proven skill sets in the following areas:
Company Directorship/Business Start-Up
Creative Direction and Strategic Design Planning
Studio Management
Feasibility of ideas for commercial potential
Project Management (Prince2 Trained); Financial Design Management
Design Advisor; Workshop Facilitator/Presenter
Design/Technical Advisor on Funding Applications/Crowd Sourcing
Intellectual Property and its' influence on the Design Process
Creative Design Solutions from idea to Production:
User/People Centred Design; Sketch Visualisation; Sketch Modelling; Proof of Concept and Test-Rig Building; Iterative Problem Solving; Mechanical Design Engineering Solutions; Design for Manufacture; Interaction and Interface Design; Electro/Mechanical Integration; Environmental and Legislative Impact; Intellectual Property Implementation. Product Literature; Assembly Instructions; Product Presentation. Brand identitty development; Logo Design.

Extensive knowledge of Prototyping Solutions/Rapid Technologies; Additive Production (including FDM/ 3D Printing technologies); Subtractive Production; CNC Machining; Laser Cutting; Low Volume Sampling; Reaction Injection Moulding (RIM); Silicone Tooling.

Vast knowledge of production process and methods, Design for Manufacture (DfM) in most materials - polymers for injection moulding/vacuum casting etc.; sheet metals; metal castings; composites; fabrics; material finishes; design for small batch and mass production.

Highly experienced in Computer Aided Design (CAD); SolidWorks user since 1997/8; Autodesk Fusion/Inventor; Keyshot Rendering and Animation; Adobe Creative Suite; Proficient in delivering digital data sets for Production Engineering/Tooling.
If you would like to contact Matt, please click on the button below.